本报告的目的是确定苹果公司的财务健康状况。除了苹果公司的财务业绩，还介绍了行业分析、公司背景和产品，让投资者对公司有一个全面的了解。这有助于投资者对苹果有更清晰的认识，并帮助他们在投资方面做出更好的决定。此外，对连续多年的财务比率进行了深入分析，得出了苹果公司财务绩效的趋势线。财务比率也与它的竞争对手之一进行比较，以提供关于竞争分析的清晰。但是，苹果公司的财务报表没有被分析，这可以被认为是本报告的一个局限性。苹果公司(Apple Inc.) 46%的收入来自可播放音乐的手机或音乐设备的销售，42%来自电脑销售，12%来自与音乐相关的众多服务，包括iTunes音乐商店(iTMS)的音乐销售。
The objective of this report is to determine the financial health of Apple Inc. Apart from the financial performance of Apple Inc., the industry analysis and the company background and its products are also described so that the investors can get an overall picture of the company. This help the investors with clearer picture regarding Apple and help them take better decisions regarding investment. Moreover, the financial ratios for consecutive years are analyzed thoroughly so that a trend line emerges regarding financial performance of Apple. The financial ratios are also compared with one of its competitors to provide clarity with regards to the competitive analysis. However, the financial statements of Apple Inc is not analyzed which can be considered as a limitation of this report. Apple Inc. has been earning 46 percent of its revenue from the sale of music capable phone or music device, 42 percent from computer sales, 12 percent from numerous services related to the music that includes sale of music with iTunes Music Store (iTMS).
As a response to the digital transformation, the emphasis of the product strategy of Apple Inc. has been on the seamless integration of the range of its services and products. There is seamless loading of the music bought on iTMS into the music software of the iTunes that is provided with every computers sold by Apple. In turn, there is seamless integration of these computers, where iPod music player is stored and played with music. The point of entry for the iTune music and the Macintosh computers has been the iPod ownership, and vice versa. Apple Inc. when entering sales sector and the music distribution has not adopted the preferences for copyright of the dominant players of the sector of the recording sector. There is minimal copyright protection for the iPod device in relation to the obtainment of the content through iTMS. There has been enormous growth of piracy in music as a result of the iPod’s success. This has cost the recording industry in billions of dollars every year.