Increasing awareness towards the alcohol and beer has led to decline of sales of these products and therefore, this is the demand of hour to adopt and amend various technological innovations to increase the sales such as launching fruit made beers or fruit flavored beers which do not cause any ill effects to the health of the consumers. Besides this, technological environment helps the company to upgrade its facilities with the help of technology to attract more customers.
Key drivers of change refers to the forces outside and within the organization such as the growing cogency of competitors and analyzing them or health and safety issues within the organization or any kind of new policy or procedure to be implemented in the company. With context to this, Adnams has analyzed its policies and procedures time to time to check whether the employees are able to adopt them or there is any need to change (Koteen, 2007). Through this, they identify the flaws in the existing policy of workplace and replace them with a new policy for the efficient flow of work in the organization.