Danimal managed to exemplify the base of pyramid principles, I think due to the main decision of transition taken against the traditional business model of Danimal. However, I believe that the case study has highlighted the BOP market management required especially with regard to innovating and creating uniquely (Acosta et al, 2011). The introduction of various processes was done at Danimal which led towards management of the business of BOP. The most crucial introduction as per my analysis was the new distributive channel introduced within the organization, named as Danimamas and Daniladies. Traditional distribution channel was not followed by Danimal for taking its products to the supermarkets because the main target customers of the organization were people from low income groups (Acosta et al, 2011). The purpose here was not only to develop the channel of distribution in a refined manner but also for empowering the women population. This depicted innovation. This relationship of distribution channel was two tier and allowed SA Danone for managing the channel of distribution with the help of only some management members. The training event taking place for 2 days was able to cover sales, marketing and financing departments leading towards creation of 20 percent participants’ withdrawal. The organization was in favor of allowing long-term withdrawal as well which depicted Danimals flexibility. The distributors were also allowed for taking the product’s first crate without any price which helped in building trust. Introduction of the process of virtual money was another essential perspective for avoiding the complete risk of finances in relation to the organization. With all such examples, it can be said that a highly creative management style was established in the company with innovative operations. Further this also concludes that by managing the principles of BOP effectively, Danimal was also able to exemplify them.