Advertising is a significant part, and certainly having the precise movie to begin with, but the way you say is important thing. In film industry negative word of mouth may kill one’s reputation, we all know that. Cinemas have the shortest saleable life of any saleable product. In present time if a film is about to reach an audience- they have to comprehend that their addressees, mainly younger generation, spend about 16-18 hrs per day live on the web. This indicates that comments regarding the film get straight on websites. Therefore if a person posts, “this is the terrible movie I have ever seen” and everyone feels in the same manner! This thinking will destroy the promotion of that movie instantaneously. This is the truth, which happens often.
We have turned out to be a world that communicates through the web. WWW has offered the good as well as the bad of that since the moment a motion picture is released- it’s out. Studios, twenty years back, attempted to determine how to prevent from the web. At present, they need to make out the means to integrate the web into everything they perform, considering that it is that commanding as a way of both promotion and demotion. Internet had a direct global impact- it is an international event. Jo Lewis, stated, “When you get inside the ring there is no place to hide”. Once you release your film, there is no place to hide. People know about it the moment movie is released.
The book “Technology as Experience” illustrates the ideology behind this recommending four ‘threads’ of experience – sensuous, psychological, compositional and spatio-temporal. Such strands operate as one throughout the ‘dialogue’ of an audience with a movie. Their view is sustained by many others. Such understanding, nonetheless, is not new. As the materialization of man’s initial cave-etchings- it has develop into clear that we have the capability to communicate cognitively and emotionally via art- which, in context, features both as to language and apart from language.