哈密尔顿论文代写-圣保罗医院的BCG分析

圣保罗医院(St. Paul ‘s Hospital)正成为医疗行业的一个新威胁,这一点很容易从不列颠哥伦比亚省(British Columbia)居民所享受的服务质量来判断。随着安老院业务的进入,医院业务的提升可以通过未来5年的增长表现出来。未来五年的增长将被描述为停滞不前,而以现金牛形式出现的矩阵的发展可以很容易地被描述出来(Etzel, Walker & Stanton, 2007)。现金是由现金牛产生的,现金牛用于医院的发展,将包括医院的新部门。如果圣保罗医院能投资《星报》,在服务方面会更好。作为医疗保健行业的新参与者,狗在投资组合中没有任何位置。哈密尔顿论文代写-圣保罗医院的BCG分析如下:

Product Decisions
Types of Products
The types of the products that are provided by the St. Paul’s Hospital are inpatient and outpatient services, dietician counselling, mental health care, treatment for HIV/ AIDS and other health related diseases.
Product Lifecycle (PLC)
The product life cycle is determined to be long term as it is surrounding the quality of the services provided to the patients. The shifting conducted by the St. Paul’s Hospital in the expansion of the branches in the research and the development of the treatment and care for general health related diseases are creating a growth in the product life cycle (Ramachandra, Chandrashekara & Shivakumar, 2010).
Branding Strategy
The branding strategy is depicted by the aims and the goals prefixed by the St. Paul’s Hospital. This enables the establishment of the appropriate branding strategy.
Service marketing
The service marketing in the case is referred as the B2C kind of service marketing since its products are provided in the form of the services to the patients (Winer & Dhar, 2014).

The SWOT analysis of the St. Paul’s Hospital is provided in the following points which are as follows:
Strengths:
Strong brand name and the widespread facilities that are provided in the form of operations.
Known for the best treatment of the mental health care and counselling services.
Selling its products and the services in the national regions (Du Plessis, Strydom & Jooste, 2012).
Weaknesses:
Negative publicity of the rivalries.
Delaying in the services.
Inappropriate internal conduct within the staffs.
Opportunities:
Improvement in the products and the services.
The increment of the more geological reach with providing more distribution outlets.
It consists of the expansion of the business outside the national region.
Threats:
Technological capabilities of the competitors (Sheehan, 2011).
Inappropriate FDA warnings over the product portfolio.
Competition at the national level.

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