代写英文论文-社交媒体网络对消费者行为的影响

代写英文论文-社交媒体网络对消费者行为的影响,社交媒体用户和网络买家以年轻人为主。他们在做出购买决定之前会寻求网上的评论。在线买家考虑的因素包括在线交易的可用性和产品的送货上门。最后,作者得出结论,在虚拟环境中,社交媒体网络在影响消费者行为方面有着巨大的作用。因此,营销人员在开发广告的同时,在他们的社交媒体广告中加入同行评审是非常必要的。这方面可以使消费者对产品所吸引,使他们的购买决策(Ioanăs和斯托伊卡,2014)。对愿意购买本公司产品和服务的消费者提供详细的产品信息和顾客反馈,以及顾客对售后服务的满意度。技术使得消费者在做出购买决定之前,可以很容易地在社交媒体网站上搜索这些方面。接下来有关论文范文代写英文论文-社交媒体网络对消费者行为的影响分享给留学生阅读。

The journal Social Media and Its Impact on Consumers Behaviour by Ioanăs and Stoica (2014) states that technology has provided power to the consumers to search for their desired products and services in the social media and criticise or label them. For this reason, many business organisations have introduced a home page in the social networking sites to provide information about their products and services for the consumers. These home pages allow the consumers to provide their feedback about the products and related to the product developmental phase of the companies. The companies have the opportunity to get new customers by gaining positive reviews in the feedback section. The authors conducted a quantitative research in order to identify the impact of social media on social media marketing on consumer behaviour.
The research outcome reveals that the social media users and the online buyers are mainly young. They seek for online reviews before making their purchase making decisions. The factors that are taken into account by the online buyers are availability of online transactions and home delivery of the products. Finally, it is concluded by the authors that in the virtual environment, the social media networks have huge role to play in influencing behaviour of the consumers. Therefore, it is essential for the marketers to include the peer review section in their social media advertising while developing their advertisements. This aspect would enable the consumers to get attracted towards the products and make their purchase making decisions (Ioanăs and Stoica, 2014). The consumers who are willing to purchase products and services of the company should be provided with detailed information about the product and feedback of the customers and their satisfaction with post sales services. Technology enables consumers to search for these aspects in the social media networking sites easily before making their purchase making decisions.
TONȚ et al. (2015) published the book A Conceptual Framework of the Impact of Social Media Marketing on Consumer’s Relationship and illustrated the perspectives of social media marketing. The authors pointed out that in the fashion industry, there is a rapid change to integrate, adapt and create conversations and bridge the gap between the consumers and the brand. Therefore, social media marketing has been used as a tool to trigger response, entertain, engage and communicate with the consumer market place. The main motive of the fashion companies is to enhance customer experience with the product and ascertain long term relationship with them. Ultimately, the companies desire to incorporate their brands in the lifestyle of the consumers.

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