代写论文价格:品牌效应

代写论文价格:品牌效应

路易威登马勒蒂埃(Louis Vuitton Malletier)以路易威登(Louis Vuitton)而闻名,是法国著名的时尚品牌。它是在1854年被该品牌发现的。它是全球奢侈品行业中最奢侈的品牌之一。该公司成立于1854年,是全球奢侈品市场上最受青睐的品牌,在认同度上排名第29位。该品牌拥有190亿美元的净资产。同时,它也是全球最具影响力的品牌之一,就其在季节性基础上创作限量版的能力而言。在澳大利亚,据IBISWorld最近的一项研究预计,到2020年,奢侈品零售业的价值将达到24亿美元。

代写论文价格:品牌效应

特别是在墨尔本,由于富裕的外国游客增加了旅游业,奢侈品市场正经历着巨大的增长。除了路易威登(Louis Vuitton)为吸引顾客而开设新店之外,还有一些奢侈品牌。路易威登的主要竞争对手是普拉达(Prada)、蒂芙尼(Tiffany & Co)和香奈儿(Chanel)。在这些品牌中,路易威登(LV)面临着来自香奈儿(Chanel)的激烈竞争。LV在乔治街的城市旗舰店每年的销售额约为8000万美元,而香奈儿在西墨尔本的门店每年的销售额达到2000万美元。不管有利的品牌地位如何,LV的竞争压力依然存在。国际奢侈品零售商的增长最终加剧了整个奢侈品行业的竞争。人们预计,未来5年的竞争压力将极其巨大。

代写论文价格:品牌效应

Mostly known as Louis Vuitton, Louis Vuitton Malletier is a famous fashion house of France. It had been found in the year 1854 by the brand. It is among the most luxurious brands in the global industry. The company was found in the year 1854, and is the most preferable brand in the global luxury segment, ranked at 29 in terms of recognition. The brand holds a net worth of 19 billion US Dollars. Also, it is among the most powerful brands across the globe in terms of its ability for the creation of limited edition collection on seasonal basis. In Australia, luxury retailing has been projected to be worth 2.4 billion dollars by the year 2020 as per a recent research IBISWorld.

代写论文价格:品牌效应
Specifically in Melbourne, the luxury market is experiencing a major boost due to increased tourism from wealthy foreign tourists. There are several luxury brands, in addition to Louis Vuitton that have been opening new stores for the attraction of customers. The main competitors of Louis Vuitton are Prada, Tiffany & Co, and Chanel. Out of these brands, Louis Vuitton (LV) faces cut-throat competition from Chanel. The flagship store of LV in the city at George Street has made sales of approximately 80 million dollars on yearly basis, when the West Melbourne location of Chanel has reached sales of 20 million dollars on yearly basis. Irrespective of the favourable brand position, there is lurking of competitive pressures for LV. The growth of international retailers of luxury has ended up enhancing competition throughout the industry. There is an expectation that the competitive pressures will be extremely significant in the coming five years.