从研究分析中发现，企业只需要专注于为奢侈品打造一个品牌形象。因此，他们不需要开发奢侈的广告(Theng So, Grant Parsons， & Yap,2013)。品牌的成本方面并不是主要的影响因素。更重要的是创新理念和品牌定位(Chadha， & Husband, 2010)。这证明，企业只需要开发一个迎合人民情感的品牌。为此，他们不需要开发昂贵的广告(Theng So, Grant Parsons， & Yap,2013)。有效的功能广告和产品的功能价值得到了品牌的重视。本研究的结论是，品牌应该关注产品的功能方面，以及企业的关联。奢侈品牌是指特定品牌生产的大部分产品都是奢侈品或服务可交付物的品牌。某些特征与奢侈品牌有关。在商品和威胁市场中，产品泛滥(Hennigs et al.， 2013)。很难向人们保证产品的高价是物有所值的。
为此，两家公司使用了不同的风格(Stottinger, Schlegelmilch, and Zou, 2015)。价格、产品质量和独特性是该产品的一些关键特征。人们发现，由于奢侈品牌的个性，它受到很多人的重视。它被认为是拥有一个奢侈品牌的一种享有声望的行为。奢侈品牌与大众产品之间存在着一定的关键差异和变量。下面将详细讨论这些问题。研究发现，奢侈品牌与普通品牌的营销存在一定的关键差异(Fionda， & Moore,2009)。就奢侈品牌而言，预期的表现更高。他们需要展示功能性的表现，也需要展示天生的创新策略(Chadha， & Husband, 2010)。这可能是公司的一个关键战略，或使用特定的属性，使品牌优于其同行(Kapferer, 1998)。
From this research analysis, it was found that the companies only needed to focus on creating a brand persona for luxury. For this, it was not required for them to develop extravagant advertising (Theng So, Grant Parsons, & Yap,2013). This cost aspect of branding was not a major influencer. Rather, it was the innovative ideas and the brand positioning that was given importance (Chadha, & Husband, 2010). This proved that the companies only have to develop a brand that catered to the sentiments of the people. For this, they need not develop costly advertisements (Theng So, Grant Parsons, & Yap,2013). Effective functional advertisements and the functional value of the products was given importance by the brands. This study concluded that the brands should focus on the functional aspect of the product along with the corporate association.A luxury brand is a brand where the majority of the products produced by the specific brands are luxury products or service deliverables. Certain characteristic features are associated with luxury brand. In the commodities and threats markets, there is product inundation (Hennigs et al., 2013). It is difficult to assure the people that the premium pricing of the product is worth the persona.
For this, the companies use different styles (Stöttinger, Schlegelmilch, and Zou, 2015). Pricing, quality of the product and exclusivity are some of the key features of this product. It has been found that there is a lot of importance given to the luxury brand owing to its persona. It is considered a prestigious act in owing a luxury brand. There are certain key differences and variables that make the luxury brand different from the mass products. These are probed in detail in the following.It has been found that there are certain key differences in the marketing of the luxury brand and the regular brands (Fionda, & Moore,2009). In the case of luxury brand, there is performance that is expected is higher. They need to show functional performance and also showcase innate innovative strategy (Chadha, & Husband, 2010). This could be a key strategy of the company or employing specific attributes that make the brand better than its peers (Kapferer, 1998).