本篇代写论文-华纳兄弟工作室商店零售失败的原因分析，此论文范文是基于华纳兄弟工作室商店的零售失败，这家零售连锁店是时代华纳集团的一部分。博格斯先生的评论是基于他对美国在线和时代华纳的合并持怀疑态度，认为美国在线和时代华纳的交易并不可靠，并且缺少几个环节(Malmendier和Tate, 2015)。这种不确定性源于时代华纳在业绩方面缺乏尽职调查。值得注意的是，华纳兄弟应该对其产品进行一些明显的改变和修改，全面引入多样化。华纳兄弟、迪士尼和漫威之间的竞争范围非常激烈，娱乐组织应该超越对方，从这两个系列中获益(Pablo, 2015)。在娱乐产品可达性的方式不断变化的基础上，公司应该注重下一代和当前一代发行场景的最大化，通过不同的设备、平台和渠道来保证故事内容对受众的可用性。
This essay is based on the retail failure of Warner Brothers Studio Store. This retail chain was part of the Time Warner organization. The essay is divided in four parts wherein the retail failure case is discussed in the first part. The first part of the essay will elaborate on the brief background information about the organization. The literature review and theoretical evaluation will be conducted in the second part of essay. In this section, theories will be discussed that can effectively explain the failure. Therefore, the theoretical discussion will be evident and utilized within the arguments in order to assess its effectiveness and possible perspective that can be taken to address the topic.
The failure case will be further explained with the use of the theories that are reviewed in the section two of the essay (Arango, 2010). The third section will provide with the lessons that one can learn from the review of case and theories. The manner in which the failure in the case could have been prevented or avoided will be elaborated with the use of the theories identified. The discussion about the manner in which the Warner Bros Studio Stores could be restored or made active will be drawn. The fourth part of this essay will reflect on the activity of the group. A reflection on the thoughts on the marketing plan developed by the group will be provided. The scenario that was selected by the group will be discussed and changes to the marketing plan will be made along with its underlying reasons (Chang et al., 2014). Moreover, latest journal articles and books will be used to ensure that the information is not only reliable but also credible.
“Just real regret and dread. My job was to make the case for this deal to governments around the world and to get all the regulatory clearances that were needed and to work with our antitrust lawyers to get those clearances to make the case to Congress and the media, to some extent, about this merger, and I was just frankly stunned and a bit knocked back on my heels by the prospect of securing all of those approvals” (Arango, 2010, pp. 6.
The comment made by Mr. Boggs was based on the suggestion that the deal of AOL and Time Warner was not sound and there were several links missing as he was sceptical about the merger (Malmendier and Tate, 2015). This uncertainty had originated from the lack of due diligence within the performance of the Time Warner.
“Our economists at the time said this deal doesn’t make economic sense. I didn’t see it that way, and I don’t think the other commissioners did, but the economists immediately saw it didn’t make financial sense” (Arango, 2010, pp. 6.
This comment was made by Robert Pitofsky that worked as a head of Federal Trade Commission (FTC). 2nd Part: Evaluation of theory。
The primary underlying cause of the merger’s failure and failure of the Studio Stores is identified from the above discussions of the quotations that the failure took place as a consequence the product saturation (Napoli and Caplan, 2016). This took place because of the low prices licensed sales of the merchandise by its competitors and extensive retail chain that could not keep up its appeal to the customers and lack of major movie to encourage the merchandise sales. Therefore, the product saturation was the key cause behind the failure.