服务质量是一个非常重要的方面，当一个组织想要达到更高水平的客户满意度时，它被考虑进去。其主要原因是市场竞争日趋激烈。他们每个组织都在为优秀的交付过程而努力，而这将能够通过对服务的完美心态来产生影响(Jose Tari, heras – saiz仲裁和Pereira, 2013)。本文将重点研究代写论文-国际零售商特易购。在特易购，服务质量将与顾客的满意度挂钩。这将通过帮助创造价值的不同部分来研究。这些部分包括Tesco品牌，Tesco的市场细分，Tesco的文化和道德方面。主要课题是通过对Tesco Egham的访问来评估Tesco希腊式酸奶产品的服务质量。这项调查有助于建立强调服务提供的实际蓝图。采用SERVQUAL模型对Tesco的服务质量进行了分析。SERVQUAL问卷将有助于分析服务领域在可靠性、有形价值、保证、响应性、同理心和保证方面的差距。
The rise in the competition in the retail market has led the customers to choose the type of services from a wide range. The main reason for which the company Tesco is characterized as the market leader is that they are able to sell the product at a reasonable price. The better is the service quality, the greater would be the satisfaction derived by the customers. When the quality of the product is poor, then the conclusion would tend to vary. The relationship marketing helps in shifting the focus of the marketing exchange from the transaction to relationship. The customers are provided with great experience like getting products at a lower price and staffs that look after their needs. When the services promised by Tesco do not match with the services that it actually provided, will lead to losing upon potential customers. The method that is used for asking the customers is the questionnaire methods, which would enable the customers to provide feedback on the likert scale. The tool is used so that the quality of the service is viewed from the angle of the customers. This would be done through the service blueprint.
Analysing various elements considered important in Retail
There is a great degree of impact on the strategy of marketing due to the brand of the entity. Strong and centralised brand will help enhancing the relationships with customers, business related growth, which will be helpful in entering into the new market (Wang et al., 2015). In case of branding, it is an element of the retailer that offers service which help in creating a first impression in the market which results in engaging loyalty faith and emotions of the customers (Goetsch and Davis 2014). The company Tesco was able to achieve a brand value for the positioning strategies like the club cards, students’ card, door step delivery and more.
Segmentation, Positioning and Targeting
The competitive position of a retailer depends on the services and quality. The brand is needed to be ensured support from the strategy so that it helps in increasing the market share. There was a strategic model that was applied to the Club Cards which had led it to have strong success. Though there is a high competition in the market, different strategies have helped Tesco to emerge as the distinguished retailer (Richey and Skinner 2015). The company would be able to get the right amount of information about the customers when their business card is swiped. Tesco as a result follows a streamlined marketing related data (Caruana and Ramaseshan, 2015).