Focus on developing awareness of the online presence and collaborating with the influencers. It has been found that the company has an online presence in social media. It has presence in Facebook, twitter and has also launched a digital mobile app to promote sales. This is a right step towards the growth. Nevertheless, there can be more engagement with the brand by working in cohorts with the influencers of the community. They can develop relations and increase the brand awareness through influences. This could be brand endorsement from celebrities, promotional campaign where the average consumer speaks about the product (Foxall, 2014). This can increase brand image and foster better relations with the existing customer communities.
Newer mediums to allow consumer interaction and fulfilling the requirements of the consumers. The digital portals allow for community interaction with the brand. But the company needs to develop a Warehouse group community where the consumers are allowed discussion about the various products (O’shaughnessy, 2014). They can discuss their problem areas and the company can engage in effective communication to understand the issues faced by the average consumers. In this process all the stakeholders involved in the operation are benefitted. In short the strategy should be devised in a way that it causes an impact in the community and the people can relate with the brand. Focusing on digital media instead of conventional media such as television the costs can be reduced for consumer acquisition. This serves a dual purpose of developing effective communication and reducing the consumer acquisition costs involved for the company (O’shaughnessy, 2014).
Foster and establish newer relations with target demography with the legacy of the brand. In this it is imperative to understand that the existing consumers need to be maintained. For this the products and services should be lesser than the competitors. This can essentially promote sales and increase market base for the company (O’shaughnessy, 2014). Company needs to be focus on the fact that it has serviced people for more than 30 years. Within the domestic markets it needs to be promoted as an authentic New Zealand brand that owes its growth the people of the local communities. Existing consumer base are in New Zealand and Australia. The company needs to be developed and engage with the consumers to establish a strong brand image. Loyalty programs, referral, discounts should be given to the regular customer. This would increase the purchase frequency of the brand. Costs involved in increasing sales from consumer who have strong affinity to the brand is relatively lesser. There can be increased brand image and also increase in the sales.
Increasing brand awareness through employee’s involvement and CSR (Corporate Social Responsibility) activities. There should be more local community interaction within the domestic markets. They should involve themselves in community building activities and in sustainable operations (Foxall, 2014). This would increase the brand patronage for the company. Employees of the company are of increasing importance in the current times. Employees are the first level of communication of the consumers with the brand. Hence it is important to ensure that the employees connect with the brand. Employee referrals should be given for employee who is able to achieve sales (Wilson, & Gilligan2012). This is not a commission model. Employee can interact with the consumers during CSR activities. In this process, company will leverage presence in the local community, employee will develop positive image for the company owing to the fact that they are working in community development activities. The target consumer will form newer better relationship with the employee and the brand. In this situation all the stakeholders involved will gain. Owing to this the company should develop a combination strategy of fostering relation with the employee and the community.
新西兰论文代写Advanced Thesis网站平台是一家论文代写信誉高的留学教育机构，其中有24小时专业客服为留学们提供随时在线咨询服务，还有一些硕士论文代写、paper代写、essay代写、report代写、assignment代写等论文服务，新西兰论文代写Advanced Thesis 会以专业认真的教学态度来帮助留学生们完成学业目标，从而顺利拿到专属自己的学位证书！而且以上提供的论文范文，未经授权任何人不得私自转发，如有发现将依法追究其法律责任！