5GB Liberty of BigPond Elite which falls under home broadband is the cheapest plan. The last known price for this plan is $29.95. On the other hand, 500GB Liberty of the BigPond Ultimate is their plan which is most expensive. This plan is charged for $99.95. Telstra’s broadband plan that is post paid is named as BigPond Liberty with data allowance ranging from 1GB to 15GB. The range of price for this plan is between $19.95 and $79.95.
The pricing policy of Telstra in relation to their entrance in the 3G market should be considering the consumers who are relatively new. Therefore, the target segment is high usage customers and the early adapters. In the endeavour of maximizing profits and recovering investment costs, the other competitors, such as Optus and Vodafone before entering the market, the maintenance of skimming policy should be pursued by Telstra. The subscriber price can be relatively high as only a small part of the market initially will use this service. There should be flexibility in the pricing as price wars are imminent once the competitors enter the fray. In the time when the competitors enter the market, discounts can be offered by Telstra in maintaining its market share and even consolidating its market share. The pricing of the 3G and 4G networks enable all consumer segments to be able to afford the services of Telstra that goes with their vision of improving the lives of the people with better connectivity.
The 3G services of Telstra have the penetration to all cities across the country with its distribution through the Telstra shops. The customers are exposed to an experience, where they are assisted by the trained staff of Telstra who demonstrates them the benefits and the range available functions with their service. This kind of service enhances the accountability of Telstra, demonstrates the value of teamwork, build trust of the customers as well as respect for its service.
For the 3G packages, consumers will be offered with introductory offers as well as heavy discounts for second purchase of the 3G package. Telstra has adopted low cost activities for its promotion and increase of brand awareness with continuous promotions of its products and services.