Global entry mode – The sharing economy is avoiding the old model by establishing directs connections between the producers and the consumers. Like in the case of Uber, a driver can earn money by connecting on their cell phones with their potential riders, without being hired by a taxi company. The economic sharing business model has differences spaced out from a value proposition. Customer segments in the marketplace firms are two-sided, which means that two groups of customers that usually meet on a platform and perform business beneficially. However, it can be considered that the side of the segment which pays for the services is the only customer. As in Uber, car excess capacity along with their time, but at the same time, they do not consume the resources. Access based model of the business shows the single or multiple groups of consumers (Saloner, Shepard and Podolny, 2011). However, the detailed information regarding the customer segment shall not be available. The company’s positioning helps in the construction of the business model which is helpful in determining customer segments. Like in the case of marketplace business model, one group is totally inclined towards partnered contractors, while the other group consumes the process directly.
Strategy – People have traditionally considered ownership as the simplest way to access particular products. With the launch of the services provided by the Airbnb, it increased the numbers of individuals who rent to get the access temporarily rather than owning them. Growth in sharing economy is fuelled by the Internet, which has facilitated the connections between the owner and the peers to share the possessions. Entry mode of the sharing economy is not limited in the means of products and choices. It has the potential to include the entire economy in its model. In spite of many advantages, strategies of growth of the sharing economy are largely dependent on the connectivity of the internet. The firms utilizing the sharing economy model should focus on the reducing connectivity gap among its potential customers.