这一举措在泰国、马来西亚、中国和韩国等国可能是有益的。,2012)。提供网上购物服务也是特易购公司扩大市场份额的一个完美举措。网上购物设施可以缓解顾客因工作原因无法购物或购物时遇到的困难。与经济衰退相关的问题已经导致人们和他们的家庭遭受金融灾难。在这种情况下，Tesco Plc应该专注于品牌推广和提供更高的性价比，也就是说，顾客在一定的预算下可以得到比预期更多的东西。Tesco Plc可以尝试进入没有激烈竞争、高度依赖价格波动的市场(Samiee, 2013)。乐购公司面临的威胁不断增加。首先，威胁的来源是该公司在英国杂货行业排名第一。该公司的地位已经招致了来自Asda、Sainsbury、Morrison等同行的激烈竞争。沃尔玛收购阿斯达后，越来越受欢迎，这对Tesco Plc也是一个巨大的威胁(Lages, Mata & Griffith, 2013)。根据2014年的一项品牌财务调查显示，沃尔玛具备摆脱特易购(Tesco Plc)排名的所有要素，如资源、技能、资金和经验。
沃尔玛可能是乐购最大的竞争对手，统计数据显示，沃尔玛对乐购构成的威胁最大。一些其他因素可能抑制的愿望Tesco Plc扩大其领土包括消费者动荡由于店镇外的位置,不兼容的城市规划根据乐购店最后的要求,公众的关心小商店的老板和他们的生计(埃伯哈德&克雷格,2013)。Swann Retail Chain推导出上述分析为适应不断变化的市场趋势提供了一个灵活的平台。SWOT分析有助于最大限度地利用职位空缺。乐购公司(Tesco Plc)所面临的挑战可能与日俱增，但灵活性使公司能够优化商业计划以取得成功，并避免那些失败可能性最高的项目。从SWOT分析来看，一个组织应该利用优势与机会的合作，使战略具有高度的影响力，同时估计精确的目标集(Corradi, Distaso & Fernandes, 2012)。在这种情况下要实现的方法依赖于经济意识和丰富的规划。Tesco Plc也可以实施上述因素，灌输多元化的营销策略，从而确保在杂货零售市场的最高地位。
This move can be beneficial in countries such as Thailand, Malaysia, China and South Korea (Bishop & Pagiola., 2012). The provision of online shopping also stands as a perfect initiative to expand the market share of Tesco Plc. Online shopping facilities can provide relief to customers who have difficulties in visiting a store or are unable to go shopping due to work. The problems associated with recession have led to people and their families suffering from financial woes. In such situations, Tesco Plc should focus on branding and offering a higher value for money i.e. customers get more than expected for a certain budget. Tesco Plc could try to tap into markets which are free from aggravated competition and are highly dependent on price fluctuations (Samiee, 2013). The number of threats to Tesco Plc has been rising continuously. Firstly, the source of threats is the ranking of the company as the top retailer in the sector of grocery in UK. The Numero Uno status of the company has invited ferocious competition from peers such as Asda, Sainsbury’s, Morrison’s and others. The increasing popularity of Wal-Mart after it took over Asda is also a formidable threat for Tesco Plc (Lages, Mata & Griffith, 2013). According to a Brand Finance Survey of 2014, Wal-Mart has all the ingredients such as resources, skills, funds and experience to get rid of the ranking of Tesco Plc.
Wal-Mart is probably the largest competitor of Tesco Plc and the statistics suggest that it is the most detrimental threat to the latter. Some other factors which may inhibit the aspirations of Tesco Plc to expand its territory comprise of consumer unrest due to location of stores outside the town, incompatible town planning as per the requirements of a Tesco store and finally, the public’s concern for small shop owners and their livelihood (Eberhard & Craig, 2013).Swann Retail Chain has derived that the above analysis provides a flexible platform to adapt to changing market trends. SWOT analysis assists in making the most of openings. The challenges faced by Tesco Plc might be multiplying with each passing day but flexibility allows companies to optimize business plans for success and refrain from projects which have the highest probabilities of failure. From the SWOT analysis, an organization should capitalize on strengths with the cooperation of opportunities so that strategies are highly influential and at the same time estimate precise set of objectives (Corradi, Distaso & Fernandes, 2012). The methods to be implemented in such scenarios rely on economic awareness and prolific planning. Tesco Plc can also implement the above stated factors to inculcate diversity in marketing strategy and thus secure the topmost position in the grocery retail market.