澳洲士伯克大学论文代写:麦当劳全球化

澳洲士伯克大学论文代写:麦当劳全球化

像澳大利亚这样的地方是由竞争性市场组成的,企业需要分析它们所针对的细分市场,以确保在营销过程中达到更​​好的效果。如果麦当劳的营销策略不能很好地与消费者的需求和决策过程保持一致,那么尽管有一个好的产品,它也会导致该公司在市场上失败。因此,企业应该受到指责,因为它是对消费者不健康的营销产品。即使在国际商业和国际市场的情况下,在全球化的今天,这也是适用的。在这种情况下,企业采取全球视角以确保业务增长是非常重要的。全球化是指贸易边界递减的过程,由于技术有助于轻松沟通和获取全球资源,全球市场和全球产品(Kotler,P,2011),世界正在缩小。对麦当劳来说,重要的是要考虑如何让世界变得更好,为了实现传播幸福的目标,健康也应该成为一个重点。由于公司错过了这一点,该公司被责难。

全球化被定义为创造一个无国界的世界,与外国客户交易没有限制或障碍。规划和决策是从生产到最终消费者的必要条件。营销过程需要对市场和消费者心态的全面分析。生产和分配给商店和客户的主要策略是利用内部生产战略,获得技术,并有效利用该组织在一段时间内取得的胜任能力(Peñaloza,L.,Toulouse ,N.,&Visconti,LM,2013)。

澳洲士伯克大学论文代写:麦当劳全球化

A place like Australia is composed of competitive markets and firms require analysing the segments that they target in order to ensure better reach and better effectiveness in the marketing processes. In case of Mc Donald’s marketing strategy not being well aligned to the consumer needs and decision making process, then it can result in failure of the firm in the market in spite of having a good product. So the firm is to be blamed as it is marketing products which are unhealthy for the consumers. This is applicable even in case of international business and international markets, in present times of globalization. In the given case, it is extremely important for the business to adopt a global perspective in order to ensure that the business grows. Globalization refers to the process of diminishing trade borders and the world shrinking due to technology helping easy communication and access to global resources, global markets and global products (Kotler, P, 2011). In case of Mc Donald’s it is important for the firm to consider how it can make the world better and in order to achieve its goal of spreading happiness, health should also be a major focus. As the firm misses out of this, the firm is to be blamed.

Globalization has been defined as the process of creating a borderless world where there is no restriction or obstacle in trading with foreign customers. Planning and decision making are required right from the time of production till the point when it reaches the final consumer.  The marketing processes require complete analysis of the market and the consumer mindset. The main strategies for production and distribution to stores and customers is to utilize in house production strategies ass the technologies are to be obtained and that there be effective usage of the competencies achieved by the organization over a period of time (Peñaloza, L., Toulouse, N., & Visconti, L. M., 2013).