澳洲论文：制药公司

澳洲论文：制药公司

作为一个中型公司，泛美不是一个世界的存在不能有这样的负面宣传。事实上，该公司需要大量的正面评价，因为它是一个不断增长的公司。这些积极的评价，以及增加信任，可以通过企业社会责任活动。

制药企业的一个方面是降低产品的管道。制药公司生产的研究药物在一个高的价格，直到专利过期和后，许多公司可以生产的仿制药在一个非常低的价格。用一种新的药物来研究它需要数年的时间。泛美也没有很强的管道药物排队研究。也有许多公司在最近的过去生产廉价的仿制药，他们在公共场合的接触也有所增加，这导致了市场的激烈竞争。这种竞争和负面的反馈对公司是一个巨大的挫折。因此，公司需要采取新的营销方式。随着这些事件的发生，随着竞争的日益激烈，企业社会责任的活动可以是一个有效的工具，为企业向公众市场。

因此，企业社会责任活动可以是一个有效的工具，它也将成为一个双重目的。首先，它可以帮助增加公司的积极评价，并可以帮助公司向公众市场。它也可以使企业更负责，也有助于公司履行其职责的社会（霍姆& 瓦茨，1999）。

澳洲论文：制药公司

Pharmco being a midsized firm with not a worldwide presence cannot afford to have such negative publicities. In fact the firm needs a lot of positive reviews as it is a growing firm. These positive reviews as well as increased trust can be done through CSR activities.

One more aspect of the pharmaceutical business is the decreasing pipeline of the products. Pharmaceutical companies manufacture the researched drug at a high price till the patent expires and post that many firms can manufacture the generic drug at a very low price. It takes years of research to come out with a new drug. Also Pharmco doesn’t have a very strong pipeline of drugs lined up for research. Also many firms have come up in the recent past which manufactures cheap generic drugs and their reach in public also has increased and this had led to strong competition in the market. This competition along with the negative feedback can be a big setback for the firm. Thus the firm needs to adopt new ways of the marketing itself. With these incidents occurring along with increasing competition, CSR activities can be an effective tool for the firms to market itself to the public.

Thus CSR activities can be an effective tool and it will also serve a dual purpose. First it can help to increase the firm positive reviews and can help the firm to market itself to the public. Also it can make the firm looks more responsible and also help the firm to fulfill its duties for the society (Holme & Watts, 1999).